A Grade II-listed pub with a local reputation as a legendary live music venue.

Logo Design
Brand Guidelines
Social Assets

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We were thrilled to work with Cassie & Johnnie on the rebrand of their beautiful pub, and enjoyed the challenge of bringing a nautical theme to their new branding.

Since our first discussions it was clear that an anchor trademark was sought after, and that it was important to make a nod to the heritage of the site. We therefore incorporated hatching & styling inspired by the penmen of the 19th Century to accentuate the tradition of the pub, and to differentiate it from similar nautical inspired brands. A contemporary element is incorporated through the smooth vectored lines and abstract anchor shape, and the more modern typography & palette.

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The Chester Arms